Product Marketing Journey

When I interviewed with Reputation, the CMO told me to imagine myself as the product owner of my two products. Every since then, I’ve thought of product marketers owning the performance of their products. We are the key enablers to defining product benefits, so that the products solve problems for our customers and sell well.

During my last posts, my focus was on messaging. This post is on being customer centric.

Audience targeting is also a core function of a product marketer. Lead and pipeline generation relies on targeting the segments that most need the products

During my last post, I discussed my introduction to product marketing at CoStar. Now I’ll share the next big event in my product marketing journey: my involvement in the Enhanced Clean product launch.

Sales enablement is another core function of a product marketer. Since digital development have allowed for easier campaign tracking, marketing campaign success can now be tracked. As a result, marketing and sales alignment is more important than ever before. For this blog post, I will share my sales enablement journey and what I learned along…

Competitive intelligence gathering is also a core function of a product marketer. The software space is rapidly expanding and often saturated. For this blog post, I will share my competitive intel journey and what I learned along the way.

My first experience with product marketing was when I was a marketing coordinator with CoStar. I had opportunity to participate in the launch of our Lease Accounting software.