Here’s an example of sales enablement emails that I helped to write. I centered these around the product launch positioning and messaging that my launch team decided on.

Email 1

Subj: Interested in some facility services insights?

Hello There,

I hope this email finds you well, and that you, your family, friends, and coworkers are staying safe. My name is and I’m the business development manager for ABM in this area. In the coming weeks, I’ll be sharing valuable resources and content with you, including case studies, infographics, articles, and more. I hope you’ll find them helpful and know that you can reach out to me if you ever need guidance with your facility management and maintenance needs.

If I can be immediately helpful to you, let me know at 866-624-1520 or insidesales@abm.com.

Best, 
John Smith

P.S. To help maintain occupant wellness in the wake of COVID-19, ABM has created the EnhancedClean™ program for clients who need disinfection services. Learn more here.

Email 2

Hi There,

I’m sure you have a lot on your plate right now. In addition to occupancy changes and building wellness, you’re still responsible for maintaining a facility that’s comfortable and makes the right impression on your occupants. That means you’re juggling everything from daily temperature control to sustainability.

I’m here to make achieving those goals easier, more efficient, and more cost-effective. Would you be interested in a quick conversation to learn how? Give me a call at 866-624-1520 or drop me a line at insidesales@abm.com. In the meantime, don’t take my word for it: see what ABM does for commercial facilities like yours every day.

Best, 
John Smith

P.S. The ABM EnhancedClean™ program is a way for our clients to create healthier environments in the wake of COVID-19. Visit our site for more details

Email 3

Subj: Case Study: Seamless facility operations at 1,000+ sites

Hi There,

Streamlining facility operations across 1,000+ locations is no simple feat. But with ABM’s help, this global financial services firm was able to achieve a greater level of efficiency, cleanliness, and quality. From their headquarters to their data centers and local branches, each facility is in lock-step. I’m sure that budget restrictions are intensifying the pressure you face to operate more effectively. I want to help. Let’s schedule a quick call. Are you free Are you free sometime next week?

Best, 
John Smith