Here’s an example of a drip email series I helped to write. I centered this one around the product launch positioning and messaging that my boss decided on.

Are You Ready?

INTRO 1 – CPA tested lease accounting software

[firstname],

Adding real estate and equipment to the balance sheet for the new FASB and IASB lease accounting standards is easier with CoStar.

Our software is CPA tested and recommended by leading accounting firms like BDO, EY and PwC. Learn more at www.costarmanager.com/lease-accounting-software

If you’re evaluating lease accounting and management solutions, may we arrange a time to discuss your needs?

Best regards,

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INTRO 2 – Make lease accounting easy and affordable

[firstname],

Compliance with the new FASB and IASB lease accounting standards is easier and more affordable with CoStar.

Our software features automated ASC 842 and IFRS 16 reporting and offers unlimited system users with no expensive upgrades down the road. Learn more at www.costarmanager.com/lease-accounting-software

If you’re considering options for lease accounting and management, may I set up a 5 minute call to discuss?

Best regards,

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INTRO 3 – Beat the new lease accounting deadline

[firstname],

You can get ahead of the compliance deadline for the new FASB and IASB lease accounting standards quickly and easily with CoStar.

Companies like GE, JP Morgan Chase and UPS are already using CoStar to manage and report on all their real estate and equipment leases. Learn more at www.costarmanager.com/lease-accounting-software

What is your team using for lease accounting and management?

Best regards,

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