Manufacturing Intelligence

Helped with the launch of a manufacturing IIOT product by leading marketing go-to-market activities, contributing to 20+ new deals and 100K+ in cross-sell bookings.

Contributions include a Challenger sales deck and messaging framework to enable 20 aftermarket sales team members, the IIOT’s first video testimonial and case study, and an eBook.

Manufacturing Execution System

Led the launch of new MES and APS manufacturing execution and advanced planning and scheduling through go-to-market activities.

Contributions include webpages and a product guide.

Cybersecurity Maturity Model Certification

Led the go-to-market activities for manufacturing’s cybersecurity compliance product, contributing to 30+ new deals.

Contributions include a webpage, videos, infographics, product guides, case studies and a whitepaper.

Maximizing Job Shop Software

Helped grow a top job shop software into a highest performing product in terms of bookings ($13M annual bookings).

Contributions include a Challenger sales deck and messaging framework to enable 20 sales team members, the launch of an AI BOM feature, webpages, a YouTube playlist with 20 demo videos and customer testimonial videos, 20+ case studies, 70+ references, campaigns, personas, competitor and industry analyses, battle cards, and win-loss and churn analyses.

A Centralized Inbox

Helped with the launch of social inbox and messaging product by leading marketing go-to-market activities, contributing to an increase of 62% in pipeline creation year-over-year.

Worked at building out a messaging framework, a marketing campaign plan, battlecards, personas, and a pitch deck.

Enhanced Cleaning and Facilities Services

Part of the integral go-to-market team that launched two services: an enhanced cleaning and enhanced facility service which impacted $25M in revenue.

Was responsible for tracking and sharing on leads, pipeline, and deals. Helped develop the integrated campaigns that influenced millions in revenue and hundreds of leads .